Atlanta, GA (PRWEB) June 19, 2012--According to the NCTA, Cable companies brought in nearly $90 Billion in revenue for 2011, thanks to higher revenue per user. Faced with competition from traditional and new media sources, including Netflix, Hulu and Internet TV, cable has seen a decline in subscribers for the last 11 quarters. As more consumers cut the cord, cable companies have an intense dual focus on gaining new customers and retaining current ones.
Bain & Co. reports that it costs seven times more to win a new customer than to retain a current one. Companies like NexxLinx, a Business Process Outsourcer that specializes in Customer Retention, save clients' money by placing a concerted effort on making the sale and winning cord-cutters back.
"We offer a variety of programs and incentives to retain customers, which has resulted in an outstanding and consistently high, industry-best save rate of over 70%. This boost in customer retention has a huge impact on ROI," said Craig Mento, CEO of NexxLinx. He continued, "Any business with a recurring revenue stream should be aggressively looking at customer retention to improve profitability."
NexxLinx uses a recruitment strategy which enables us to seek out, hire and train the right person for the job. Our Associates are trained to establish a rapport that turns that unsatisfied customer into a loyal one.
Cable companies will continue to look at ways to provide clients "value for money", including a la carte and other content options, but inbound sales and customer retention will remain a key component of the ROI model. Forward-looking companies count on NexxLinx for a variety of support functions, so they have more time, resources and money to achieve their primary business goals.